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‘Iron Cowboy’ James Lawrence Is Attempting 100 Consecutive Ironmans

5 yrs back, James Lawrence did the not possible. Above the study course of fifty times, the stamina athlete done fifty consecutive Ironmans. If you are not familiar with triathlons, which is a 2.4-mile swim, 112-mile bicycle experience, topped off with a total 26.2-mile marathon. The effort and hard work landed him in the Guinness Globe Records with many achievements that have not been touched considering the fact that. That is right until now: Lawrence is attempting the not possible once again, although this time he’s doubling it. That’s right, he’s aiming to full 100 consecutive Ironmans this time. “I didn’t believe seventy five seemed hard enough,” Lawrence tells Men’s Journal, when questioned how he ultimately arrived to the quantity. The phrase is mentioned with the no-nonsense perspective and steely concentrate which is earned him the moniker the Iron Cowboy. “And simply because why not?”



Lawrence is presently in the midst of the Hurculean effort and hard work in his dwelling condition of Utah, surrounded by his team—wife, Sunny, and 5 young children. We spoke with the Iron Cowboy about how he’s teaching, recovering, and keeping mentally in shape to full the Conquer 100 obstacle.

How ‘Iron Cowboy’ James Lawrence Prepped to Tackle 100 Consecutive Ironmans

Men’s Journal: How did the plan of the Conquer 100 start?

James Lawrence: I’d say I first considered it two yrs back. My body was finding to a spot the place it was fully recovered from the fifty attempt. I was setting up to crave a thing new—something bigger. Now that I’d accomplished the fifty, undertaking additional became doable. On reflection we commenced to see some of the logistical and teaching issues we built. There had been apparent items we could put into practice to press the boundaries more.

What form of a physical toll did fifty Ironmans consider on your body?

There was a tear in my shoulder I experienced to offer with only 5 times in. I designed significant tendinitis in my legs, as well as foot blistering and toenail decline. I believe that I dropped 6 of my ten toenails more than the study course of it. I was going through body deterioration throughout, but you just experienced to discover to offer with it. You discover how to control discomfort. The largest fallout I dealt with was completely numb fingers and toes immediately after finishing. It likely took me 6 months, if not a 12 months, for me to get that experience again. And now that I have it again, I’m equipped to get again out there and attempt a thing mad once again.