It’s straightforward to forget ergonomics when ingesting a beer. That IPA’s style and aroma might be entrance and middle, but the ingesting vessel is important to the experience. Is it a clear pint glass? A crumpled 16-ounce can? If luck shines down, you are going to be ingesting that beer from a stubby bottle. Stubbies, the typical, squat brown vessel, are the fantastic dimensions for a palm—deceivingly packing the regular 12 ounces of beer (or, once in a while, a Spinal Faucet-impressed eleven).
But unlike a frequent longneck bottle, the stockier glass feels much more sizeable, a nod to a bygone era of considerate beer-receptacle craftsmanship. And below starts the tale of stubbies.
Rising from Prohibition in the thirties, breweries began experimenting with distinctive packaging formats to deliver beer to thirsty drinkers. Gottfried Krueger Brewing of New Jersey marketed America’s initial canned beers to the general public in 1935, ushering in our entrenched era of canned suds.
Not to be outdone, the glass market responded by rolling out squat, strong, can-like shortneck bottles that had been straightforward to stack and ship. Milwaukee’s Joseph Schlitz Brewing Corporation, makers of Schlitz lager, pioneered the exercise with the introduction of its so-called “steinie” bottle, due to its resemblance to a beer stein. Bottles with stubbier necks obtained the “stubby” label.
The increase, tumble, and increase once again of stubbies
The reduced-increase bottles dominated till the fifties, when bottle necks grew for a longer time, slimmer, and progressively commonplace. As the lager-loaded longneck entered its reign together with cans, stubbies abdicated from shop shelves—except (interestingly) up in the beer-loving North. In Canada, stubby bottles stubbornly held on for many years, remaining regular till the early eighties, when a internet marketing-impressed shift to the taller, slimmer “American” bottles led to at minimum one particular fruitless, patriotism-fueled “Bring Again the Stubby” marketing campaign.
Thankfully, all stubbies did not close up in the historic landfill. Nowadays, breweries the two massive and little are embracing the nostalgia-fueled bottle—a stage of packaging differentiation in a planet comprehensive of whimsically labeled 16-ounce cans. Stubbies today are filled with throwback lagers, as well as modern day IPAs dolled up with the newest hops.
In this article are five glass acts that are terrific to grip and drink.
1. Whole Sail Brewing Co. Session Top quality Lager
The West Coast was after awash in stubby bottles filled with lagers this sort of as California’s Blessed and Seattle-born Rainier. The structure was fundamentally extinct till 2005 when Hood River, Oregon-centered Whole Sail packaged a comprehensive-flavored lager—the type you might’ve found in pre-Prohibition America—in stubby eleven-ounce bottles. Session Top quality has considering the fact that released a line of Session beers marketed in stubbies, including a hefeweizen and a hazy IPA.
[$13, 12-pack fullsailbrewing.com]
two. Desnoes & Geddes Purple Stripe
Initial brewed in 1928, the typical Jamaican lager entered its iconic stubbies period in 1965 and shortly became a Caribbean vacay ingesting institution. To this working day, a cold, grippable Purple Stripe goes terrific with very hot jerk rooster and good situations. Bottled Purple Stripe is nevertheless brewed proper in Jamaica. In the meantime, its canned and drafted offshoots are now produced in the Netherlands.
[$8, six-pack redstripebeer.com]
3. Switchback Brewing Co. Switchback Ale
Vermont is synonymous with hazy IPAs, but the state’s most effective-marketing draft beer is its unfiltered Switchback Ale. The style-defying amber ale, loaded in malt and redolent of fruit many thanks to the brewery’s customized yeast pressure, is an great match for a stubby. Pure bottle conditioning (aka “refermentation”) creates a light fizz from initial to closing sip.
[$10, 6-pack switchbackvt.com]
4. Molson Coors Beverage Corporation Coors Banquet Beer
Coors emerged from Prohibition with a bang-up notion: Why not offer its preferred lager, nicknamed “banquet beer” by Colorado miners, in stubby bottles? The Colorado mega-brewery-to-be initial employed stubbies in 1936, the label announcing the lager was “thoroly aged”—a whimsically simplified spelling that hardly ever caught. Or did it? Coors revived stubbies in 2013, reviving the “thoroly aged” tag on its commemorative packaging.
[$13, 12-pack coors.com]
five. Veza Sur Brewing South Coast IPA
Latin American lifestyle and culinary traditions inspire the beers of Miami’s Veza Sur, wherever horchata-impressed product ales are brewed together with guava-infused sour ales and the ToronjIPA which is packed with grapefruit. The brewery (owned by AB InBev) also deals lots of of its beers as stubbies, including a should-try out sunny South Coast IPA that stars citrusy Amarillo and tropical Citra hops.
[$13, six-pack vezasur.com]
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